Sapphire Coast Destination Marketing are contracted to provide tourism services for the Bega Valley Shire Council for the period 2019-2022.

For enquiries regarding the former contract managers, Sapphire Coast Tourism Ltd, please contact Bega Valley Shire Council on 6499 2222.

PO Box 463 , Pambula 2549, NSW

Phone +61 2 8091 4124

Sign up for our industry newsletter HERE and stay in touch with developments and opportunities.

Sapphire Coast Destination Marketing Overview 2019/2020

Many of you may be familiar with our recently released Activity Plan which details our delivery of destination marketing services for the 2019-2020 financial year.  Follow this link to the complete document which will give you an insight into the corporate partners we’re working with, the industry development we’re undertaking and the general work that is being done behind the scenes at Sapphire Coast Destination Marketing.

Sapphire Coast Tourism Industry Skills Guide.

Sapphire Coast Tourism Industry Skills Guide – Social Media

Follow the link here for our handy hashtag guide. The guide provides direction around preferred hashtags for our destination, so our collective efforts come together to promote the Sapphire Coast.

Industry Newsletters.

Sign up for our industry newsletter here and stay in touch with developments and opportunities.

Recent newsletters

Sapphire Coast – Tourism Newsletter April 2019

Sapphire Coast – Tourism Newsletter February 2019

NSW Statewide Destination Management Plan Launched

Sapphire Coast Tourism Newsletter – December 2018

Sapphire Coast Tourism Newsletter – November 2018

Sapphire Coast – Tourism Future Program and Registration

DNSW – Flagship Event Fund – Round One open for applications

Sapphire Coast – Tourism Snapshot September 2018

Reminder: Tourism Networking event invitation

GRANT OPPORTUNITY for Access Improvement works

Sapphire Coast –  Tourism Newsletter August ’18

Changes in Sapphire Coast Tourism Services

Destination Management Plan Workshop Documents.

DMP Information Sheet

DMP Additional work sheet SWOT & Action

Economic Snapshot   – Value of Tourism YE 2017  – VIEW HERE

Sapphire Coast Brand Toolkit.

Sapphire Coast Brand Toolkit 

Toolkit to support local industry when developing experiences.




The Tourism Export Toolkit is here.

Your introductory guide to inbound tourism in Australia. This toolkit has been produced by the Australian Tourism Export Council (ATEC) in partnership with Tourism Australia and as a result of collaborative participation from all State and Territory Tourism Offices – a first truly national collaboration of this nature.

Download here

Want to get International Ready?

Businesses who are keen to prepare and sell their business to inbound travellers are encouraged to contact SCDM to discuss participating in the International Program.   This “export ready” program is run in conjunction with Destination NSW and you can read more about the program here.

Tourism Emergency Management Factsheet for Tourism Operators

The Bega Valley offers pristine natural environments consisting of stunning waterways and unspoilt areas of wilderness for tourists to enjoy. Our local environment can pose a challenge in times of natural disaster and this fact sheet has been developed to provide basic information to raise individual emergency management knowledge regarding a natural disaster and details of the relevant agencies that offer support to the community.  This information is designed to assist tourism operators in their
emergency management preparation and is not intended to supersede any formal advice given to them by an appropriate authority. Follow the link below to access the factsheet.

Tourism Emergency Management Fact Sheet

Destination Management Plans

Sapphire Coast DMP June 2013

South Coast Regional Tourism Organisation destination management plan – June 2013

South Coast Destination Management Plan 2013 – 2020

Australia’s Coastal Wilderness Experience Development Strategy

Heritage Tourism Strategy.

Sapphire Coast Heritage Tourism Strategy – Final Updated 9 June

Heritage Working Group Blog

Current web- based heritage material  

Sapphire Coast Visitor Profile & Satisfaction Survey.

Sapphire Coast Visitor Profile and Satisfaction Survey