Sapphire Coast Destination Marketing are contracted to provide tourism services for the Bega Valley Shire Council for the period 2019-2022.  Contact us by email on [email protected], by phone on +61 2 8091 4124 or by post at PO Box 463 , Pambula 2549.

For enquiries regarding the former contract managers, Sapphire Coast Tourism Ltd, please contact Bega Valley Shire Council on 6499 2222.

Sign up for our industry newsletter HERE and stay in touch with developments and opportunities.


Find financial assistance, eligibility and timing for the new government support for Australian businesses impacted by COVID-19.  We’ve provided a link to the home page below and additional links to areas you may find most important.





Destination Southern NSW & Destination Sydney & Surrounds join forces to provide Business Impact Information for Tourism Operators in Southern NSW.  

Follow the link below to access the site.

RE-NSW – Support for Suthern NSW Tourism businesses


Tourism Australia have created a central resource page for funding assistance and relief for tourism businesses.  Follow the link below:-

Government support for the Tourism Industry

COVID19 – Posters for Business & Holiday Destination Resources

Please feel free to download the posters below and use them to share information about your business and COVID-19.

COVID-19 Resources for holiday destinations



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Find all the details here about the $10k grant for Bega Valley Shire businesses affected by the recent bushfires. 

Find all the details here about the help available for COVID-19 affected small businesses in NSW.


Sapphire Coast Vision and Platform for Growth 

The Vision and Platform for Growth has launched!  As a pillar of the Sapphire Coast TF 2030 program, and part of the Federal Government’s Regional Jobs and Industry program, the Vision and Platform for Growth was 12 months in the making, with the goal of increasing the skills and professionalism of our tourism industry and consequently lifting the region’s competitiveness as a destination.   We’re pleased to say that the contents of the V&P are a direct result of input received by local industry and the document and vision have grown and evolved as a result of the input from local tourism operators who live and breathe this industry every day.  Download it here.


Sapphire Coast Destination Marketing Overview 2020/2021

Our 20/21 Activity Plan is designed to remain flexible and focus on recovery. We will continue monitor the impacts of COVID – 19 and direct efforts where appropriates. Where we can we will continue to focus on the things that have made us successful over recent years.

Follow this link to the complete document



Sapphire Coast Tourism Industry Skills Guide.

Sapphire Coast Tourism Industry Skills Guide – Social Media

Follow the link here for our handy hashtag guide. The guide provides direction around preferred hashtags for our destination, so our collective efforts come together to promote the Sapphire Coast.

Sapphire Coast Tourism Events Recovery Project

The visitor economy of the Bega Valley is significant and has been severely impacted by the recent bushfire event and the COVID-19 emergency. The Bega Valley Shire Council acknowledges long term recovery will take time and require integrated work across a large number of elements throughout the community. An important way in which to support economic recovery is through investing and building a proactive events calendar to attract new visitors to the Sapphire Coast.

With funding provided under the joint Commonwealth – NSW Disaster Recovery Funding Arrangement, Bega Valley Shire Council is now implementing the Sapphire Coast Tourism Events Recovery Coordination Program

Read the Tourism Events Recovery Project Action Plan here

Bega Valley Shire Council Use Public Land Application form shortcuts

Simply, if its for an annual event they require the “use public land single event application 2021”.  If it’s for outdoor eating, signage or mobile food vending then it’s the “use public land application 2021”.  Links below.



Industry Newsletters.

Sign up for our industry newsletter here and stay in touch with developments and opportunities.

Recent newsletters

Tourism Industry Update – Feb 2021

Tourism Industry Update – Jan 2021

Welcoming Qantas to the Sapphire Coast

Outdoor dining – expanding the footprint of our industry

Tourism Industry Update – December 2020

Tourism Industry Update – October 2020

Tourism Industry Update – September 2020

Spring Ad Campaign – Recovery Grants and more

Sapphire Coast 2020 Whale Season Campaign

Tourism Industry Update July 2020

NSW Restart Series

Update – Border closure impact on Victorian visitors

Border Closures & COVID in our community – July 9th 2020

Top Tips for Grant Submissions – July 7th 2020

Changes in Sapphire Coast Tourism Services

Bega Valley Innovation Hub

Stay “in the know” with all the events and happenings at the BVIH and take the opportunity to register for their regular workshops and events.  Follow the link here to stay informed. 

Destination Management Plan Workshop Documents.

DMP Information Sheet

DMP Additional work sheet SWOT & Action

Economic Snapshot   – Value of Tourism YE 2019  – VIEW HERE

Sapphire Coast Brand Toolkit.

Sapphire Coast Brand Toolkit 

Toolkit to support local industry when developing experiences.




The Tourism Export Toolkit is here.

Your introductory guide to inbound tourism in Australia. This toolkit has been produced by the Australian Tourism Export Council (ATEC) in partnership with Tourism Australia and as a result of collaborative participation from all State and Territory Tourism Offices – a first truly national collaboration of this nature.

Download here

Want to get International Ready?

Businesses who are keen to prepare and sell their business to inbound travellers are encouraged to contact SCDM to discuss participating in the International Program.   This “export ready” program is run in conjunction with Destination NSW and you can read more about the program here.

Get Ready Sapphire Coast

How you handle an emergency situation can minimise the impact of events, determine the safety of your customers and employees and ensure a speedy recovery for your business.


Emergency management planning can help you identify risks to your business and how to best protect it. Business continuity and recovery strategies are other essential parts of business planning that should be included as you work towards becoming emergency ready.


Following the Tathra & District Fire event which occurred on 18th March, 2018 a case study was undertaken by the Tathra Sapphire Coast Tourism Resilience Project.  It was identified that what happened to Tathra, could have occurred to any number of other coastal communities that rely heavily on tourism. It also recognises that the peak holiday season for our coastal communities also aligns with the highest bushfire risk period.  This resource aims to provide essential information to local businesses in advance of a crisis event and how to prepare for, respond to, and recover from potentially significant emergency situations.  Access it here.

Tourism Emergency Management Factsheet for Tourism Operators

The Bega Valley offers pristine natural environments consisting of stunning waterways and unspoilt areas of wilderness for tourists to enjoy. Our local environment can pose a challenge in times of natural disaster and this fact sheet has been developed to provide basic information to raise individual emergency management knowledge regarding a natural disaster and details of the relevant agencies that offer support to the community.  This information is designed to assist tourism operators in their
emergency management preparation and is not intended to supersede any formal advice given to them by an appropriate authority. Follow the link below to access the factsheet.

Tourism Emergency Management Fact Sheet

Destination Management Plans

Sapphire Coast DMP June 2013

South Coast Regional Tourism Organisation destination management plan – June 2013

South Coast Destination Management Plan 2013 – 2020

Australia’s Coastal Wilderness Experience Development Strategy

Heritage Tourism Strategy.

Sapphire Coast Heritage Tourism Strategy – Final Updated 9 June

Heritage Working Group Blog

Current web- based heritage material  

Sapphire Coast Visitor Profile & Satisfaction Survey.

Sapphire Coast Visitor Profile and Satisfaction Survey